Pinterest’s AI now turns beauty Pins into action plans

Pinterests AI now turns beauty Pins into action plans | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now.

Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW.

Pinterests AI now turns beauty Pins into action plans

Pinterest on Tuesday showed off a new feature that will leverage AI to take action on your saved inspiration from beauty-related Pins, like hair and nail ideas, and turn them into actionable plans you can take with you to the salon.

Beauty Guides, which are powered by the companys visual intelligence and generative AI technology, Pinterest Intelligence, will translate Pins into terms and phrases used by stylists and nail artists that everyday users may not know, like balayage, root melt, or almond nails.

The feature is a small but practical way to introduce AI into users everyday lives, as it slots into something that people are already doing: bringing a photo of their inspiration to the salon. Thats useful to a large extent, but having the right terminology at hand while you discuss what parts of the look you want to edit or change can be useful as well.

Plus, the guides offer the sort of information that can help users plan for their visit, like the time each part of the process may take and the cost. (Balayage goes into the hundreds of dollars, so thats information you might like to have up front!)

The action guides will show up when you tap on the Get the Guide button within the app, and will then offer details about what, specifically, you should ask for to achieve the same look, the time it takes, price range, and maintenance requirements, like how often youll need to trim, tone, or touch up, for instance.

At launch, the feature will work across Pins related to hairstyle, color, nail shape, and finish.

AI, Apps, beauty, In Brief, Pinterest

The Disrupt experience is meant to be shared. Get your pass and bring a colleague, partner, or peer at 50% off. Cover more ground by making connections, building momentum, and discovering what’s next in the startup ecosystem.

Subscribe for the industry’s biggest tech news

Every weekday and Sunday, you can get the best of TechCrunch’s coverage.

TechCrunch Mobility is your destination for transportation news and insight.

Startups are the core of TechCrunch, so get our best coverage delivered weekly.

Provides movers and shakers with the info they need to start their day.

By submitting your email, you agree to our Terms and Privacy Notice.

Instinct brings its AI agent to group chats, even for friends without an account

Hot Girl Hotline is like Dear Abby for the AI era

Indias JioHotstar takes partnership route for Middle East expansion

Vinod Khosla believes ex-DeepMind engineers Wajo will win agent market on trust

Bluesky wants to give you your own domain on the open web