Spotify将为“AI人设”档案添加标签，并将其音乐排除在推荐之外。

Spotify will label 'AI Persona' profiles and exclude their music from recommendations | TechCrunch TechCrunch Desktop Logo TechCrunch Mobile Logo Latest Startups Venture Apple Security AI Apps Disrupt 2026 Events Podcasts Newsletters Search Submit Site Search Toggle Mega Menu Toggle Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Contact Us Image Credits: Spotify Media & Entertainment Spotify will label ‘AI Persona’ profiles and exclude their music from recommendations Sarah Perez 6:00 AM PDT · August 11, 2026 Spotify will begin labeling AI-generated artists with “AI Persona” profile tags and ban their music from its editorial and algorithmic recommendations, the company announced on Tuesday. In mid-September, Spotify users will see “AI Persona” badges appear on some artists’ profiles that signal the artist’s identity is AI-generated, instead of representing a real person. While Spotify will allow artists to identify themselves as AI Personas, the company says it won’t rely on self-disclosure alone. Image Credits: Spotify It will also review artist profiles and identify those where the artist’s name and imagery appear to represent photorealistic AI-generated identities. Spotify said it will begin its review with profiles that have met pre-defined audience thresholds to ensure the more listened-to artists are covered first. Once labeled, the AI Persona badges will appear on the artist’s profile in the banner and the About section, in Search, and on track rows across playlists. By default, Spotify won’t include AI Personas in its editorial or algorithmic recommendations, nor will it add AI Personas’ music to users’ personalized recommendations — unless they happen to follow an AI Persona. Only users can choose to follow an artist, so it’s an explicit signal that the user wants to hear more music from that person or group. Image Credits: Spotify The move is the latest expansion of Spotify’s AI policies, which detail guidelines for how AI-generated music appears on its service. First announced in September 2025, Spotify’s current policy identifies and labels AI music using industry-standard techniques, and bans unauthorized AI voice clones and deepfakes from its platform. Like others in the music industry, Spotify is attempting to balance innovations driven by AI, like its own AI-powered Prompted Playlists , AI DJ , and chat , and forthcoming AI remixes, while still managing to thwart the deluge of AI-generated slop — low-quality content that AI has made it easier to mass-produce. Allowing slop to proliferate could lead to a poor user experience and subscription cancellations. Spotify also notes that artists will be able to appeal their AI Persona label if they think it’s been incorrectly applied. Image Credits: Spotify Signaling its understanding of a growing consumer backlash against AI-generated art, Spotify wrote in its announcement that, “while we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music.” However, the company clarified that an AI Persona is a judgment on the artist’s profile, not the music. “Although there’s a broad spectrum in how artists use AI as a creative tool, the question of whether a profile represents an actual human is one where Spotify can help make a clear determination. This badge is about the artist’s public identity, not about how the music was made,” the company said. Information about how the music itself was made will continue to be available through Spotify’s other features , like AI Credits and SongDNA . In the months ahead, Spotify will also roll out a tool that allows users to report artist profiles that appear to be AI Personas that haven’t yet been labeled. The addition of the labels will also help Spotify users to differentiate between AI Personas and the forthcoming AI-generated remixes and covers, soon to be permitted by Spotify’s recent licensing deals with labels UMG and Merlin. The latter will allow for fan-made remixes and covers, while still funneling money back to the participating artists. As for the AI Personas, Spotify says artists will be able to self-disclose starting on August 11, 2026, through Spotify for Artists. The labels themselves will appear starting next month. Topics AI , Media & Entertainment , Spotify When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal. View Bio October 13 – 15 San Francisco Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you. Save up to $300 toda y! REGISTER NOW Most Popular Some Claude users are mad that Anthropic’s new watermarks will catch them using it at their jobs, classes Lucas Ropek Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months Dominic-Madori Davis Delta investigating after someone set up fake Wi-Fi network mid-flight Lorenzo Franceschi-Bicchierai Anthropic says it will watermark text generated by its AI models Ivan Mehta Mark Zuckerberg’s AI manifesto is exactly why people don’t like AI Russell Brandom YouTube now requires creators to have twice as many watch hours to start earning money Aisha Malik This ‘adversarial’ pattern can prevent surveillance cameras from detecting you Zack Whittaker Loading the next article Error loading the next article X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunch Staff Contact Us Advertise Site Map Terms of Service Privacy Policy RSS Terms of Use Code of Conduct Made by Google Phia Blacksmith Pixel Tag Disrupt 2026 Tech Layoffs ChatGPT © 2026 TechCrunch Media LLC.