What will Apple’s John Ternus era look like?
Itsofficially the Ternus era at Apple. Tim Cook stepped downas CEO this week, handing the company to former hardware chief John Ternus, whose first memopromised a “huge launch next week”— timing that puts Apples next iPhone event on his desk beforeheseven settled in. Cookisntgoing far, though:hesstaying on as ExecutiveChairman, focused on the kind of policy []
What will Apples John Ternus era look like? | TechCrunch
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What will Apples John Ternus era look like?
10:18 AM PDT · September 4, 2026
Its officially the Ternus era at Apple.
Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apples next iPhone event on his desk before hes even settled in. Cook isnt going far, though: hes staying on as Executive Chairman, focused on the kind of policy relationships that recently turned something as small as a map label into a very public balancing act. All of which raises an obvious question: what does the Ternus era look like, and how much rope will shareholders give him to figure it out?
On this episode of TechCrunchs Equity podcast, hosts Kirsten Korosec and Sean OKane unpack what Ternus is walking into, why he may actually be better positioned to make progress on software than hardware in this new AI era, and more of the weeks news.
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.
AI, Apple, John Ternus, nvidia, Tesla, Tim Cook
Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the networks flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University.
You can contact or verify outreach from Theresa by emailing theresa.loconsolo@techcrunch.com.
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